← the receiptsretrebled
01. context 02. the problem 03. the idea 04. what we did 05. results 06. my part
+3000% streams from a pack of stickers.
the band had just released a new single. it was a banger. too bad that the streams didn't show that. spotify's kinda hard on new artists. we had tried everything. almost.
the song wasn't getting the streams it deserved. organic reach was limited and traditional promotion channels had been exhausted.
what if we make people curious about the song through unexpected channels?
stickers in unexpected places
we placed stickers with QR codes linking to the song on streetlights and other high-traffic areas in european cities.
social media amplification
we encouraged fans to share photos of the stickers, creating organic buzz and curiosity around the song.
3000%increase in streams
5cities reached
campaign concepts, graphic design.