3,000 rubber ducks in 14 days.
cursa de rățuște is a charity rubber duck race in iași. people adopt a numbered rubber duck, the ducks race on the Bahlui River, on the first of june (international children's day) every year, and every duck sold funds the cause rotaract chose to fight for that year.
a few weeks before race day, sales stalled. the people who buy for a good cause had already bought, and 3.000 ducks were still waiting for a home. another 'please support us' post wasn't going to fix that.
stop asking for donations. give people a reason to buy today, and talk to every audience in its own language.
a week of rapid-fire deals
daily giveaways and sponsor 1+1 offers with deadlines.
ducks with a voice
gen z / millennial message variants, propaganda-style humor, guerrilla marketing.
rubber duck debugging, for charity
a reddit r/iasi post targeting programmers; corporate IT workers became the biggest buyers.
campaign concepts, copywriting, graphic design, social media management. team: my dear friends from rotaract iași.