2,500+ people at the movies, in the middle of a pandemic.
2020. cinemas closed, concerts cancelled, everyone stuck at home. seeing other people in real life had turned into a luxury, and nobody knew when that would change.
people needed to get out and feel normal for a night, but crowds weren't an option. any event had to keep everyone apart and still feel like being together.
bring the cinema to the parking lot. every car is its own little room, and the screen is big enough for everyone.
cars in a row, screen up front
a big screen, cars parked in order so every windshield had a view, and a few licensed movies people actually wanted to see.
sound through the radio
no speakers blasting across the lot. the movie played on an FM frequency, so every car had its own sound system and its own volume knob.
a food van, because it's a movie
popcorn and snacks without leaving the car for long. a movie night isn't a movie night without them.
promo where people already were
everyone was chronically online at that point, so all the promo went through facebook. no posters, no flyers, just posts and events.
organizing, logistics, social media and promo. making sure 500 cars knew where to park and which frequency to tune in to.